2014 Aramco diary
From Earth & Stone – Architectural Treasures of the Kingdom
A fresh approach to diary design with lustrous metallic inks, ornamented capitals and materials that reference the Kingdom and its people.
Centred around specific heritage buildings and dwellings found within the Kingdom of Saudi Arabia, the visually-rich 2014 Aramco diary combined old etching-style patterns with photography and captivating illustration. The foldouts showed places such as Najran, Ushaiger and Dhi’Ayn and had the added feature of transparent tab-dividers for easy use.
With very few photographs of the sites to work with, Inspiral Design skilfully used painterly techniques to enrich the low-resolution photographs available. Printed using silver metallic ink overlaid with colour, From Earth & Stone – Architectural Treasures of the Kingdom also featured elegant typography with ornamented capitals and a bookmark that used Al-Sadu fabric, an ancient form of Bedouin tribal weaving. The diary was presented in a gold gift box design that echoed a traditional Saudi door.
The diary was extensively researched, carefully designed and impeccably produced with the utmost attention to detail – features that made it a unique design object.Read more ...